BITWISE INDUSTRIES 6 Sub-brands Guidance Brand Architecture Sub-brand Primary Logo Lockup Avenir Light Avenir Black Line of business name should be centered with wide or stacked text. Interchangeable use of icons depending on space constraints. When using the Sub-brand Icon, Bitwise Industries should be mentioned in text or Primary Bitwise Industries logo should be used along with the Sub-brand Icon. Line of business is right-aligned under the primary Bitwise wordmark. Sub-brand Icon Logo Lockup x Don’t stretch or manipulate the logo. x x x Don’t pair the logo with marks that may be confused as logos. Restricting use to only black or white affords us the highest contrast ratio, aiding accessibility. Don’t type out line of business in any other fonts. Not Allowed x Don’t use line of business (ex: Technology Consulting) without the Bitwise wordmark or icon.