PART THREE > 7 STEPS TO GETTING STARTED WITH ACCOUNT-BASED MARKETING STEP 5: SELECT YOUR CHANNELS AND CRAFT YOUR MESSAGING Today’s top channels to consider for your ABM strategy: Targeted display advertising: Web Personalization: Terminus offers 69 different ad networks where ABM practitioners Greet every visitor on your website with a tailored greeting, no can reach their audience across 400,000 different websites. matter how they got there. Retargeting: Account-Based Chat: Once someone has visited your website - either through an ad click Connect your sales and customer success team members with your or organically - continue to follow them around the web with display most important prospects and customers, anytime they’re on your ads that target them individually. website or want to start a chat from any channel. LinkedIn Sponsored Content: Email Signature Marketing: Target specific roles within your target accounts and deliver Turn every email your employees sent into a targeted marketing persona-specific content precisely to the right people. channels. Employee email offers to most accurate form of targeting (by email domain). Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 26