PART THREE > 7 STEPS TO GETTING STARTED WITH ACCOUNT-BASED MARKETING “For an average multi-channel STEP 5: SELECT YOUR integrated campaign, we may incorporate five to eight different CHANNELS AND CRAFT media channels. This includes MAP email, outbound and inbound SDR YOUR MESSAGING teams, display, social, paid search and content syndication. Email Delivering consistent, tailored messaging across multiple channels nurture programs and landing to your target accounts automatically gives you an advantage pages/website are common to drive against your competitors. Individually, certain channels may feel the target to. Content marketing is oversaturated and could possibly lose their effectiveness. But when leveraged to engage and educate they are used in harmony with other channels, while delivering a the TARGET audience frequently.” unified, personalized message, good things happen! It’s important to find the best way to get your message in front of the right Julie A. Steven, Marketing Director, audiences, whether they’re at work or at home. EverCommerce Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 25