PART THREE > 7 STEPS TO GETTING STARTED WITH ACCOUNT-BASED MARKETING The following data STEP 4: IDENTIFY AND sources are available PRIORITIZE TARGET ACCOUNTS through Terminus: Psychographic intent Once your ICP is defined, you can then use first- and third-party data sources to Technographic intent build detailed and dynamic audience segments full of future customers. Use intent Hiring intent data with your website activity and CRM data to further segment and prioritize these Research intent accounts by highest propensity to buy. This groundwork will make your sales team more efficient, with shorter sales cycles, less resources used, and–ultimately–the ability Bid stream intent to provide a more personalized and helpful solution to your new customers. And the Engagement data more data you have, the fuller the picture for the account you’re targeting. That’s why Relationship scores it’s important to collect all sorts of intent data, from all sorts of sources. Product reviews intent CRM and MAP data Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 24