PART THREE > 7 STEPS TO GETTING STARTED WITH ACCOUNT-BASED MARKETING Potential Data Downfalls STEP 3: SELECT Time spent manually creating reports from multiple sources YOUR TECHNOLOGY No “single source of truth” for data No visibility at real-time data from all sources In addition to cost considerations like subscription fees, Inability for individual team members to run reports themselves service fees, and implementation, you’ll also want to Comparing “apples to oranges” data from different sources consider a very important factor that impacts your tech stack: data. You’ll be collecting lots of rich analytics from each channel or solution just mentioned, but you’ll How to Combat The Data Dilemma: also need a way to see the full picture. That way all stakeholders can access the same reports, dashboards, Create a techstack with as few pieces of technology as possible and main source of truth. Ensure your tech can easily integrate into your CRM for visibility Spend time creating useful reports and dashboards Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 21