PART THREE > 7 STEPS TO GETTING STARTED WITH ACCOUNT-BASED MARKETING STEP 3: SELECT YOUR TECHNOLOGY From the purchasing, to onboarding, and ongoing use, your ABM tech stack will involve a lot of different stakeholders. And the data part? All team members will need a central location to access and track multiple data points and sources so they can take action on it. Rather than purchasing a lot of different single point solutions and taping them together, consider investing in a full ABM platform that ensures smooth data flow and allows full access for all stakeholders. Stakeholders Platform Data Flow Stakeholders Platform Data Flow Product Marketer Email Signature Product Marketer CRO Chat CRM CRO Terminus CRM Junior Marketer Attribution Junior Marketer For Ads, Chat, Web Personalization, Email Demand Gen Marketer Web Personalization Marketing Demand Gen Marketer Signatures, Attribution Marketing CFO Sales Engagement Automation CFO Automation Platform Platform IT Ads IT Sales Customer Support Customer Support Engagement Platform CMO CMO HR Single Point HR Sales Leader Sales Leader Terminus Junior Sales Person Solutions Junior Sales Person Content Marketer Content Marketer Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 22