PART ONE > INTRODUCTION TO ACCOUNT-BASED MARKETING Target TEAM: THE FRAMEWORK Find the ideal audiences FOR ABM SUCCESS for your message A simple, yet powerful framework for Engage executing your account-based strategy. Amplify your message across every channel So now you know what ABM looks like on paper, but how can you practically apply it your own revenue strategy? That’s where the Activate TEAM framework comes in. It’s a simple, yet powerful way to put an ABM plan into action: Get your sales team to work in perfect harmony Target the right accounts with marketing Engage across all channels Measure Activate all teams on the information they need for each account Measure what matters most (spoiler alert: it’s not leads) Understand marketing’s performance at every level Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 8