PART ONE > INTRODUCTION TO ACCOUNT-BASED MARKETING WHY START WITH TEAM? ABM can be daunting, but it doesn’t have to be. Ready for some truth? ABM isn’t easy. And when it’s viewed as just another tool or point-solution that can serve as a “set it and forget it” thing, chances are you won’t be successful. It requires team alignment, planning, strategy, and internal buy-in from all revenue teams. That’s a lot for a team to take on. The TEAM Framework exists to help your team move through this process. It’s a simple way for you to think through how to plan, operate, and evaluate your revenue strategy and communicate success clearly both within your team, and across your organization. ABM isn’t just another point solution or tool, it’s a shift in your go-to-market strategy. The TEAM framework and Terminus can help you with this process every step of the way. Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 9