PART ONE > INTRODUCTION TO ACCOUNT-BASED MARKETING TEAM TARGET ENGAGE Earlier, deeper penetration into buying FRAMEWORK + Combine & connect all your data centers with best-in-class advertising in one place to easily create and and program management. THE TERMINUS manage segmented lists of accounts. Terminus Account-Based Advertising Terminus Account Database LinkedIn Sponsored Content via Terminus ABM PLATFORM G2 Crowd & Bombora Intent Data Terminus Account-Based Retargeting Relationship Data Account-Based Chat Terminus Firmographic Data Append Web Personalization ABM requires more than just one channel, point Email Banners solution, or data source. Orchestration of multiple points of engagement, tactics, and actionable data is key. That’s why, along with a framework and strategy, it’s important to invest in an ABM platform. Terminus offers the most channels and data MEASURE sources to enable the key requirements and ACTIVATE coordination needed to deliver highly personalized Comprehensive account-based and and integrated pre- and post-sales customer Enable sales teams with real time multi-channel reporting so you know experiences. It helps operationalize and scale prompts when accounts are most how your programs drive revenue. cross-functional integration of teams and the engaged. ABM Dashboard ancillary technologies necessary to execute ABM. Email Banner Clicks Multi-Touch Attribution Later on, we’ll discuss why it’s so important to Chat from Anywhere Opportunity Insights Campaign Analytics Terminus Anonymous Visitor ID Customized Reports operate your ABM platform from one central Terminus Engagement Spike Models Email Banner Clicks platform, rather than many separate point solutions. Terminus Sales Insights Chat from Anywhere Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 10