35 BMC Brand Identity Version 06/13/22 Page. 10/ ©Copyright 2020-22 BMC Software, Inc. DNA Our symbol is an abstraction of a double helix structure. It signifies that BMC is a driver of innovation and transformation. The symbol also resembles fluid arrows, indicating our commitment to our customers—we put our customers and their success first. Additionally, the symbol resembles a capitalized B, calling to mind the BMC name and tying together past and present as we move to the future. Arrows forward B BMC Brand Identity Symbol Logo