35 BMC Brand Identity Version 06/13/22 Page. 11/ ©Copyright 2020-22 BMC Software, Inc. Symbol Construction A lot of care and detail went into making the brand identity symbol a strong mark. It is constructed using symmetrical angles combined with circles to create the main curves. The result is both fluid and strong, flexible and robust. The angles tease the eye and compel you to keep watching. Brand Identity Symbol Logo