BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY IDENTITY MODULE AND ROUNDELGUIDELINES Never use multiple logos (or sets of Identity Modules) on the samepage. Do not use the Roundel as a designelement. IDENTITY MODULEBACKGROUNDS Sub-divisionofIdentity Modulesinto size unitsX Use grey module boxes on a whitebackground. Use white module boxes on photography or blackbackgrounds. 9X Rule of thumb: Never find yourself recreating the roundel outside of advertising. i.e. welcome mats, staff shirts, etc. X 10 CORRECT: INCORRECT: SMITHM T RS JULY 2017 PAGE26