BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY SIZE OF IDENTITYMODULES For formats not listed here, it is necessary to calculate the optimal dimensions for the respective medium. The standard modules can be enlarged or reduced proportionally to produce the required size. Legibility and distance to the format corners must be taken into account here. The minimum size of Identity Modules is 16mm. Identitymodulesizesforstandardformats Identitymodulesizesfornewspaperformats Standardformats Newspaperformats Application Formatsize Modulewidth Format Formatsize Modulewidth A6 105 x 148 mm 16 mm = 0.63 inches 1/1 page, large format approx. 370 x 520 mm 48.5 mm = 1.9 inches A6 long 105 x 210 mm 19.5 mm = 0.77 inches 1/1 page, standard approx. 300 x 450 mm 41 mm = 1.61 inches A5 148 x 210 mm 22 mm = 0.87 inches 1/1 page, small format approx. 220 x 320 mm 31.5 mm = 1.24 inches Square 210 x 210 mm 31.5 mm = 1.24 inches 1 column Width 45-70 mm 8 mm = 0.31 inches A4 210 x 297 mm 31.5 mm = 1.24 inches 1 or 2 columns Width 70-90 mm 10.5 mm = 0.41 inches US letter 215.9 x 279.4 mm 31.5 mm = 1.24 inches 2 columns Width 90-120 mm 15 mm = 0.6 inches A3 297 x 420 mm 39 mm = 1.53 inches 1/1 page, magazine approx. 220 x 280 mm 31.5 mm = 1.24 inches A2 420 x 594 mm 55 mm = 2.16 inches 2/1 page, magazine approx. 440 x 280 mm 39 mm = 1.53 inches A1 594 x 840 mm 78 mm = 3.07 inches A0 840 x 1,188 mm 126 mm = 4.96 inches JULY 2017 PAGE25