Burger King® Brand Identity Guidelines Legal Standards 122 Terms & Conditions Cont. Legal Standards Mexico: “Registered Trademark” (“Marca Q When should I use a trademark Q What is a legal line and when should Terms & Conditions Cont. Registrada,” “Marc. Reg.”, “M.R.”) or in a local language? I use it? ®. TM for unregistered trademarks United Kingdom: “Registered Trademark” or ® A Y ou may wish to use a trademark in a local language A The legal line indicat es ownership of trademarks TM or SM for an unregistered to appeal to the local consumer base. Prior to doing and copyrights. All of the Burger King Corporation trademark or service mark so please check with the Legal Department to ensure trademarks are owned by Burger King Corporation China: “Registered Trademark” that the local language equivalent is available for use and reference of that ownership should be made in the (in Chinese characters) and that trademark protection has been applied for. legal line, at the bottom of the page, sized as specified Generally recognized trademarks like the BURGER herein. Use the legal line whenever an authorized No te, it may be illegal to use a ® symbol in connection KING® Bun Halves and Crescent Logo may appear on trademark (word(s) or Logo design) is used. An example with a mark that is not registered, and can expose product packaging and signage in English if the proper of the approved legal line where the BURGER KING the Company to substantial administrative fines. clearances and protection have been completed. Bun Halves is used in the U.S. is as follows: TM & © 2020 If unsure, always verify with the Legal Department However, in certain regions like Quebec, Canada, Burger King Corporation. the registration status of a mark prior to use. if a French language trademark is already registered Please contact the Legal Department to obtain the Company must use the French mark. Check with the appropriate designations for countries outside the Legal Department for guidance. All righ ts reserved. An example of the approved legal the United States and for registration updates. line outside the U.S. depends on where the artwork was What is a copyright? created. If the art was created in the U.S. for another How do I know where to position the Q country, the proper legal line is: TM & © 20__ Burger Q King Corporation. All rights reserved. TM or the ®? A. A co pyright or © seeks to promote legal protection to authors of original works of authorship including If the art work was created in the country in which A The tr ademark notice requirements differ from literary, dramatic, musical, artistic and certain other the artwork will appear, then please use the following country to country. For all trademarks in the United intellectual works, available to both published and legal lines: States, use the TM, SM (for service marks) or the ® to unpublished works. Upon creation a copyright the upper right of a wordmark and to the bottom right automatically covers all of these expressions and For EMEA TM Burger King Corporation. of a design mark such as the BURGER KING Bun Halves grants exclusive rights to the author of an original © [year] Burger King Europe GmbH. and Crescent Logo, unless otherwise instructed by the work, including the right to copy, distribute, adapt the All rights reserved. Legal Department For all trademarks outside of the work and create derivative works. Copyrights last for United States, contact the Legal Department for a certain time after which they pass into the public For AsiaPac TM Burger King Corporation. guidance on markings. domain. All printed materials must carry the following © [year] BK AsiaPac, PTE. LTD. All legend: Example: © (first year of publication), Burger rights reserved. King Corporation. All rights reserved. Q How do I know if a trademark For LATAM TM & © [year] Burger King is registered? If the © has been used for a number of years, the Corporation. All rights reserved. legend should include the first year of publication and A Contact the Legal Department. the current year. Example: © 1999, 2004, 2007, 2011 For Canada TM/MC & © [year] Burger King Burger King Corporation. All rights reserved. Corporation. All rights reserved TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation