Burger King® Brand Identity Guidelines Legal Standards 123 Disclaimers and Other Fine Print Legal Standards While the legal requirements for disclaimers (conditions, Disclaimers & Other restrictions, informational legal lines) will vary from country to country, generally disclaimers on printed Fine Print materials should be bolded to distinguish them from sales copy and to enhance readability. Preferred typesetting specifications for disclaimers on printed materials in the United States are 8 point type and printed trademark and copyright legal lines in the United States should be 5 point type. Disclaimers on television commercials in the United States should be as follows: Disclaimers appearing on a black background should be at a minimum of 22 scan lines with 100% white. In other instances (such as over food footage, live-action or a light background), disclaimers should have a drop-shadow to accentuate the letters and enhance readability. For treatment of disclaimers outside the United States, contact the Legal Department of Burger King Corporation. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation