Burger King® Brand Identity Guidelines Verbal Identity Confident 024 Characteristics 2. Confident Examples: Do Have It Your Way® ® Celebrates the confidence of Burger King and our customers. We are Burger King, Home of the Don’t ® The King reigns supreme Whopper. Flame-grilled since 1954 Nice, but a little too showy, don’t you think? Do and damn proud of it. We do not hide ® Home of the Whopper behind the status quo- we are bold A claim of which we are forever proud. Don’t and unafraid. The best burger on the planet True though this is, we sound a bit too full ourselves just saying it like that Do Eat Loud We can be bold but not flashy Go ahead - eat it however you like it Don’t We can be proud but not vain ® Don’t mess with the Whopper or else! We can be challenging but OK ok, we are not looking to start a fight with our customers here not in-your-face TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.