Burger King® Brand Identity Guidelines Visual Identity Operational Icons 114 Illustration: Iconography Operational Icons We have updated our icons to be inspired by our unique illustration style. Making them bolder, simpler, and instantly identifiable. Cheese Bacon Double Patty Triple Patty Mayo Lettuce Operational icons should never be used larger than 84 pt and no smaller than 24 pt, which is the size that they appear on packaging wraps. All ops icons remain at a consistent height. On white packaging backgrounds, icon Tomato Onion Spicy Ketchup Tartar Sauce Mustard color takes on the primary color of the Product Category. For example, a chicken product will have Flaming Orange Icons. Ham Sausage Pickle Bottle Jar Hash Browns EC S Egg Egg & Cheese Sausage TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation