Burger King® Brand Identity Guidelines Visual Identity Operational Icons 115 Illustration: Iconography Operational Icons on Color Backgrounds On all color packaging backgrounds, the icon color reverses to white. For example, if a chicken product has an orange Cheese Bacon Double Patty Triple Patty Mayo Lettuce background, the icons will be white. For additional distinction, Cheese and Spicy icons are highlighted on a white circle while the icon itself is in color. Please use the Highlighted Cheese Tomato Onion Spicy Ketchup Tartar Sauce Mustard in Flaming Orange for all Whopper Sandwiches with Cheese. For all other wraps with color backgrounds, use the Highlighted Cheese in Melty Yellow. The spicy icon stays red on all packaging color backgrounds. Operational icons should never be used Ham Sausage Pickle Bottle Jar Hash Browns larger than 84 pt and no smaller than 24 pt, which is the size that they appear on packaging wraps. All ops icons remain at a consistent height. EC S Egg Egg & Cheese Sausage Highlighted Cheese Highlighted Cheese Highlighted Spicy in Flaming Orange in Melty Yellow in Fiery Red TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation