Burger King® Brand Identity Guidelines Visual Identity Logo Minimum Size 045 Burger King® Logos Logo Minimum Sizes Primary Logo for Small Use Wordmark Favicon Establishing a minimum size ensures that the impact and legibility of the logos are not compromised in application. The minimum recommended size of the Print: 0.5 inch (width) Print: 1.25 inch (width) Print: 0.1875 inch (width) Digital: 40 pixels Digital: 90 pixels Digital: 17.5 pixels logo is 0.5 inch wide for print and 40 pixels on screen. For the wordmark 1.25 inch wide and 90 pixels for digital. And for the favicon 0.1875 inch wide and 17.5 pixels for digital. Because the registration mark is too small for legibility when the primary logo or wordmark are used at the minimum size, the registration mark should be removed. TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.