Burger King® Brand Identity Guidelines Visual Identity Logo Color 046 Burger King® Logos Logo Color Our color palette (see page 60 for the full color chapter) is flexible and allows for unique and ownable color combinations, but color pairings need to be regulated to maintain a consistent brand impression. Our logo primarily appears in our two core colors, and reversed in our Mayo Egg White when used on a colored background. TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.