Burger King® Brand Identity Guidelines Visual Identity Logo Color Usage 047 Burger King Logos Logo Color Usage Primary Colorway Our color palette (see page 60 for Our primary colorway is most common, and appears on the full color chapter) is flexible and most applications using a Mayo Egg White or BBQ Brown background. If a four color photo is selected we can use allows for unique and ownable color the primary color logo with background. combinations, but color pairings need to be regulated to maintain a consistent brand impression. Our logo primarily appears in our two core colors, and reversed in our Mayo Egg White when used on a colored background. Our colors are split into three groups: Primary, Secondary and Limited Colorways. TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.