Burger King® Brand Identity Guidelines Visual Identity Logo Color Usage 048 Burger King® Logos Logo Color Usage Secondary Colorway Limited Colorway Our color palette (see page 60 for Our secondary colorway is used in applications and Our limited colorway is used most rarely and only within the full color chapter) is flexible and packaging where a single color logo would work more out of home marketing and swag. There is lower contrast harmoniously with our typography or images. between certain colors and should be used sparingly. allows for unique and ownable color combinations, but color pairings need to be regulated to maintain a consistent brand impression. Our logo primarily appears in our two core colors, and reversed in our Mayo Egg White when used on a colored background. TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.