Burger King® Brand Identity Guidelines Visual Identity Ligature & Swashes Usage 076 Typography Ligature & Swashes Usage The following is an overview of “How-To” use swashes and ligatures in Burger King® applications. King coffee Swashes create interest and add balance to a composition. They are best used at the beginning at end of sentences, but that is not a hard rule. Less is more with swashes—do not go overboard; one or two are sufficient. Take care not to use swashes if it causes overlapping (see Don’ts for examples). crafty smoky Use ligatures when available because they were designed, not only for visual interest but, to increase legibility and reduce space. Note that swashes and ligatures are independent of a specific language and can be used in any translation. perfect fire patty flame. TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.