Burger King® Brand Identity Guidelines Visual Identity Ligatures & Swashes 075 Typography Ligatures & Swashes Ligatures ct fb ff ffb ffh Swashes Flame Bold and Regular contains ligatures Flame Flame A K M for a select number of characters. Flame bold only contains stylistic alternates Bold ffi ffk ffl fft Bold and discretionary swashes. The swashes should be used sparingly and not within Q R r longer lines of copy. fh fi fk fl ft Make sure your ligatures are turned on whenever using Flame Bold: gi Ki ky st wi W Y InDesign: Edit your Basic Character Formats panel in your Basic Paragraph style Ligatures (or any other Flame character style) ct fb ff ffb ffh and check the Regular “Ligatures” box. ffi ffk ffl fft Illustrator: Select the ligatures icon in the Open fh fi fk fl ft Type panel. gi Ki ky st wi TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.