Burger King® Brand Identity Guidelines Visual Identity Ligatures & Swashes 074 Typography Ligatures & Swashes Flame Bold and Regular contains ligatures for a select number of characters. Flame bold only contains stylistic alternates and discretionary swashes. The swashes should be used sparingly and not within longer lines of copy, and only at the beginning or end of words. Quality TM & © 20TM & © 2020 Bur20 Burger King Coger King Corrpoporratioation. All Righn. All Rightts Rs Reserveserved. ed. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark CoConnfidenfidential and Ptial and Prroopprieriettary Inary Inffoorrmatiomation on of The Burf The Burger King Coger King Corrpoporratioationn clearance, and local legal counsel for compliance with applicable laws and regulations. King W