Burger King® Brand Identity Guidelines Visual Identity Flame Bold Caps Usage 073 Typography Flame Bold Caps Usage In some cases, our Flame Bold typeface can be used in all-caps for specific layouts when using only three words or less. Leading for all caps headlines is set at 75% of the pt size. ALL CAPS HEADLINE TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation