Burger King® Brand Identity Guidelines Visual Identity Line Heights 072 Typography Line Heights 1 Type across our entire system is set Headlines are set in square, meaning the line height is always equal to the point size, 1:1, except in specific use cases. When the point size is below 12 pt you can increase the leading (e.g. 10 pt/12 pt) and when you use Flame Flame Bold with line Bold in caps you can decrease the leading (e.g. 204 pt/168 pt). spacing equal to the type size. 2 3 Subheads are set in Flame Body copy is set in Flame Sans with line spacing 1 120 / 120 Regular with line spacing equal to the type size. 2 72 / 72 equal to the type size. 3 36 / 36 TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation