Burger King® Brand Identity Guidelines Visual Identity Type Size Relationship 071 Typography Type Size Relationship When creating layouts using all three typefaces, clear hierarchy can be established by making sure subheadlines are no larger than 50% of the ascender height of the headline, and body copy is no larger than 50% of the cap height of subheadlines. Headline Flame Bold Flame Regular Flame Sans TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation