Burger King® Brand Identity Guidelines Visual Identity Regional Font Alternatives 070 Typography Regional Font Alternatives Headlines If your country’s language is not Fang supported by Flame (see previous page), contact your local agency for a Zheng recommendation of an alternative font in a similar style. The BKC Global Brand Pang Wa Management Team and the BKC Legal Team must approve proposed usage of Jian Ti any font prior to it’s release. Also ensure compliance with any associated laws and regulations. Subheads Example: Chinese Typeface. Fang Zheng Cu Yuan Song Jian Ti Body Copy Fang Zheng Lan Ting Yuan Jian Ti Zhong TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.