LARGE ADDRESSABLE MARKET IN EARLY INNINGS OF MARKET PENETRATION Numerous drivers as Peloton transitions from a largely US bike business into a global fitness platform Large Addressable Market Increased Penetration of Existing Markets ▪ Global wellness spending ~ $4.2 trillion of which fitness is ✓ U.S. ~ $600 billion ✓ Canada ▪ Approximately 180 million gym memberships globally in ✓ U.K. 2018 including approximately 62 million in the U.S. ✓ Germany ✓ Australia Early Innings of Market Penetration New International Markets ▪ In 2020, there were 74 million people who went to gyms ✓ Northern Europe in the United States ✓ Western Europe ▪ Planet Fitness alone has ~14 million members ✓ Mexico ✓ Asia Expanded Connected Fitness Product Portfolio Source: Global Wellness Institute, Gym membership data per JPMorgan Equity Research, BMO Connected Fitness Primer, Livestrong.com. 13