4 MISALIGNMENT OF INTERESTS: INSIDER SHARE PLEDGING ▪ Mr. Foley and five other insiders have pledged % of Economic Interest Pledged as of September 30, 2021 a large portion of their Peloton shares 100% ▪ Pledging is problematic because it can lead to forced stock sales in the event of a margin call and accelerate a downward spiral in the stock price 65% 60% ▪ The pledges also appear to violate Peloton’s 50% own Insider Trading Policy 42% 41% Erik Blachford John Foley Thomas Cortese Hisao Kushi Entities Affiliated William Lynch Director CEO Chief Product Chief Legal w/ TCV President Officer Officer and Secretary Source: Company filings. Note: Ownership excludes options and restricted stock that had not been exercised or vested as of September 30, 2021. 36