2 POOR DECISION MAKING: INCONSISTENT GO-TO-MARKET STRATEGY “What’s the optimal price point, $1000?”¹ “I don’t know.” –John Foley Management does not have a well-informed pricing strategy and continues to vacillate on pricing strategy, confusing the market and harming shareholders August 26, 2021 January 18, 2022 1. Interview question to Mr. Foley regarding pricing: “Peloton CEO John Foley Talks Cheaper Bikes and Making the Most of Staying Home”, Time Magazine, May 26, 2020. 27