Analyzing Total Investment We don’t necessarily want to invest less in content; we want to think SiriusPerspective: about savings in terms of reducing unproductive and increasing productive spend. Hard to find Hard to 11% find In Use Unknown In Use 11% In Use 35% to Users 35% Unknown to 35% 17% users 17% Unused No budget 65% 10% No budget Low Irrelevant 10% quality 10% 10% Low Quality Irrelevant 8% 19% Analyzing Total Investment SiriusDecisions 2014 State of B-to-B Content survey © 2015 SiriusDecisions. All Rights Reserved 25