Analyzing Total Investment We don’t necessarily want to invest less in content; we want to think SiriusPerspective: about savings in terms of reducing unproductive and increasing productive spend. Hard to find Unfindable In Use In Use 11% In Use 28% Unfindable In Use 35% 35% Unknown to 35% 28% 35% users 17% Unused No budget No budget 65% 10% 10% Low No quality Irrelevant Low Irrelevant quality 10% 10% budget 10% 10% 10% Low Quality Irrelevant 8% 19% Analyzing Total Investment SiriusDecisions 2014 State of B-to-B Content survey © 2015 SiriusDecisions. All Rights Reserved 26