January 2021 Logo 1.1 Usage Exclusion zone The Cape logo is always surrounded by an exclusion zone. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. x The exclusion zone is created by measuring the width of the capital C, shown here with an x. There are no predetermined sizes for the Cape logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. The logo must only ever be resized in proportion and should never be squeezed or stretched. The minimum size across all versions of the logo is 40mm. Minimum size 40mm www.hellocape.com 05