January 2021 Logo 1.0 Versions Full colour Alternative The logo should be used in its entirety with no alterations or additional elements. Always ensure clarity of the logo when using it on white, black and coloured backgrounds. Use the most appropriate version of the logo to achieve legibility. Use the full colour logo for light coloured backgrounds and the reverse logo for darker backgrounds (including black). Logos can be used over photography, as long all Full colour (reverse) Outlined elements of the logo are clearly visible. www.hellocape.com 04