PROPER USE OF WORD MARK AND PRODUCT NAMES 1. When referring to Cat® phones, use the superscript ® (ALT-R on MAC / HOLD ALT + 0174 on PC) in the first instance of ‘Cat’ on each page. Thereafter, you do not have to use the registered trademark symbol. More info how to create these symbols here- https://techwelkin.com/registered-symbol-type- registered-sign-in-ms-word-html 2. Do not capitalize the P in “phones”. 3. The Cat name should be presented with a capital ‘C’ and lowercase ‘at.’ CAT IS ONLY ACCEPTABLE WHEN A HEADLINE / STATEMENT IS ALL PRESENTED IN CAPITAL LETTERS. ® OIncorrect: CAT B15 smartphone is…. PCorrect: Cat® B15 smartphone is… PCorrect: CAT®B15 SMARTPHONE IS… 4. Never use the Cat name as a possessive. OIncorrect: Cat’s B15 smartphone is…. PCorrect: The Cat® B15 smartphone is…. 5. Never use the Cat Retail Flag in text or headlines in place of the word Cat OIncorrect: The ® B15 smartphone is waterproof. PCorrect: The Cat B15 smartphone is waterproof.