PROPER USE OF WORD MARK AND PRODUCT NAMES 6. Always capitalize the letter in a product model name ® OIncorrect: Cat s50 phone PCorrect: Cat® S50 phone OIncorrect: Cat® b15q smartphone PCorrect: Cat® B15Q smartphone 7. Adjectives must be place before or after the proper name conventions for the phones PCorrect: Cat® B15 smartphone PCorrect: Cat® B25 phone PCorrect: rugged Cat® B15 smartphone 8. Never capitalize any adjective placed before or after the product name. This could lead to confusion about the correct product name. OIncorrect: Cat® B15 Smartphone PCorrect: Cat® B15 smartphone