SOCIAL MEDIA APPROVAL GUIDELINES All Social Media activity must be approved prior to posting! 1. All intended use of social media to promote Cat merchandise by licensees or distributors must be submitted for approval. The site cannot go live until final production approval has been given. 2. The concept submission for approval should contain the following: Name of URL (should follow format of domain); Proposed layout of pages and tabs. Any other proposed content and images/videos. 3. Plan for management of media site (monitoring, updating, responding to posts). Any proposed links to other sites. 4. All images, ads, etc. placed on the site should be previously approved marketing material. 5. Retail licensees should use the Cat Retail Flag as their profile picture. Licensees can use images of approved Cat retail merchandise. 6. The “About Us” section should be included where information about the Cat brand is represented. 7. 8. No words in the legal lines may be hyphenated. 8. The company overview should contain a statement that the company is an authorized distributor of an authorized licensee for Caterpillar, Inc and include copyright notice.
2018 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, BUILT FOR IT, their respective logos, “Caterpillar Yellow”, the "Power Edge" trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. Bullitt Mobile Ltd is a licensee of Caterpillar Inc. is an authorized distributor of Bullitt Mobile Ltd, a licensee of Caterpillar Inc.