design application ­o how do ou al these brand eleents in the real world of Cisco counications” •irst know our audience. ­econd sta fleible. Third be insired. The following eales deonstrate the fleibilit of how the Cisco Brand dentit ­ste can accoodate draatic shifts in tone while still aintaining brand consistenc within the coan and across ever consuer touchoint. ‘‡ The Cisco Brand / Žesign Alication