Cisco Brand Identity System hat are the eleents that ake u our Brand dentit” The words ou choose. The te ou use. The colors grahics and iager ou counicate with. The wa ou use the Cisco logo. These are the ke building blocks that hel tell the Cisco stor and shae eole’s ercetion of Cisco— fro consuer to shareholder fro artner to eloee. 1‘ The Cisco Brand / Cisco Brand dentit ­ste