The Cisco Brand. As the Cisco business charges forward— entering new arkets reaching out to new custoers eanding globall—it is essential that the Cisco brand grow with it. e want to ake sure that the brand catures new audiences while keeing eisting custoers loal and ha. This book will hel ou envision how the Cisco Brand is evolving and will serve as a guide for ileenting the Cisco Brand dentit ­ste both inside and outside the coan. 2 The Cisco Brand