Driver of ROI Calculations: Metric Ref Comment Customer Pipeline $111,111,111 a Via ROI Driver #1 Average Deal Size $50,000 b # of Deals In Pipeline 2,222 c = a/b % Deals With Micro-sites Prepared 10% d Before using RELAYTO Micro-Sites Made 222 e = c*d Equates to 6 sites per sales rep RELAYTO Impact: Prior Time Spent Per Micro-site 3 hours f Salary Of Web / Content Producer $80,257 g Web Designer Level II - Salary.com Overhead Burden 30% h Bureau of Labor Statistics (BLS): 41% Fully Loaded Annual Cost $104,334 i Cost Per Hour $53 j At 49 weeks/year at 40 hrs/week Cost Per Micro-Site $160 k = f*j Time Savings With RELAYTO 90% l Customer interviews New Time Per Micro-Site 0.3 hours m = l*d New Cost Per Micro-Site $16 n = k*(1-l) Savings Per Micro-Site $144 o = k-n Total Savings At Prior Volume $31,939 p = e*n % Deals With RELAYTO Micro-sites 60% q Micro-Sites Made With RELAYTO 1,333 r = c*q* Additional Sites With RELAYTO 1,111 s = r-e Compared to prior baseline Total Savings For Extra Sites $159,695 t = s*o Total Cost Savings $191,634 u = p+t 5