ROI Driver #2: Reduced Micro-Site + Content Production Costs Instead of using digital sales room software, creating a “microsite” - or small website or a small cluster of pages meant to function as a discrete entity within an existing website - requires web development personnel to program. This web development personnel can be internal or external. Challenges of developing microsites include securing web developers' time, ensuring compatibility with other systems, quality assurance to ensure a user experience (UX) to brand standards, and ensuring a responsive user experience across various devices (i.e., mobile vs desktop vs iPad) and browsers. RELAYTO Customer Quotes: 4