A RELAYTO customer experienced a 750 basis point increase in their win rate solely from deals that skipped the RFP process altogether. Relative to their pre-RELAYTO win rate (which was modestly above industry medians), this represented a 29% increase. Another customer attributed 35% (or half) of their 70% post-RELAYTO revenue improvement due to improved pipeline conversion rates. Driver of ROI Calculations: Metric Ref Comment Revenue $100,000,000 Revenue Growth 20.0% New Sales Per Year $20,000,000 a Win Rate (Industry Median) 18.0% b Winning By Design benchmarks Implied Pipeline $111,111,111 c = a/b RELAYTO Impact: Win Rate Improvement 7.5% d Customer interviews New Win Rate 25.5% b+d Sales from Improved Win Rate $8,333,333 e = c*d New Sale Contribution Margin 60.0% f Incremental Pro fi t $5,000,000 g = e*f RELAYTO Customer Quote: 3