Solution Overview: RELAYTO’s Of fi cial Description: “RELAYTO engages advanced algorithms to automatically revamp static content into interactive micro-sites that boost viewer engagement 24/7 - no coding required.” While the RELAYTO Context Experience Platform serves multiple functions and product categories 2 , this True ROI report focuses exclusively on RELAYTO’s ROI for the sales function. From a sales enablement perspective, RELAYTO provides an immersive, interactive, and secure environment for sales teams, clients, and stakeholders to collaborate, share information, and close deals remotely. It also provides a centralized location for storing and organizing all sales-related materials, such as proposals and marketing collateral. ROI Driver #1: Improved Pipeline Conversion Digital sales rooms can improve pipeline conversion and deal win rates for multiple reasons, including elevating the buying experience and increasing the number of buyer stakeholders engaged, greater buyer consumption of vendor collateral, and sellers' greater ability to tailor messaging based on buyer interactivity insights. Cloud Ratings customer interviews focused on changes in win rates after adopting RELAYTO. 2 Software categories served by RELAYTO include: Content Experience, Content Distribution, Content Analytics, Account Based Marketing, Flipbook, Presentation, Content Creation, Proposal, Sales Enablement, and Digital Sales Room 2