Executive Summary: Cloud Ratings True ROI Reports quantify and provide 3rd party validation of a software product’s business value. RELAYTO engaged Cloud Ratings to complete a True ROI evaluation process. True ROI Key Findings: ● ROI (3-Year Period): 4,748% (47x) ○ Fully Ramped (Post Implementation) Annual ROI: 5,361% (54x) ● Payback: 2.0 Months ● Drivers of Bene fi ts: ○ Improved Pipeline Conversion Rates (93% of total) ○ Reduced Micro-Site + Content Production Costs (4%) ○ Pipeline Expansion Via Shareable Account-Based Marketing (ABM) (2%) ○ Sales Representative Time Savings Via Analytics (1%) ● Representative Customer Assumption: $100m Revenue Software Company 1 1 See report section “ROI At Other Customer Sizes” for alternative ROI model returns: - $25m Revenue with Lower Margins: 1,653% (17x) 3-Year ROI - $50m Revenue with Lower Margins: 3,299% (33x) 3-Year ROI 1