ICONOGRAPHY Our icons are simple, visual messages. We use iconography as a visual shorthand or representation of simple objects or actions. We use a simplified line-work icon style to align with our clean and modern aesthetic. 63 millon U.S. adults watch original digital video monthly JUMP INTO TV EVERYWHERE WITH MORE LOCAL REACH AND SCREEN TIME 5.5: HOW MANY HOURS THE AVERAGE ADULT SPENDS WATCHING VIDEO EACH DAY 5+ hours 10+ hours 20+ hours 53% INTERNET USAGE 35% 13% 2 in 3 Have watched programming across multiple devices in the past month Our Brand | V 1.0 Comcast Spotlight 32
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