MOTION We use video to bring our content to life and tell engaging stories. Consider these examples when making a video. Were Rigorous Analytical Meticulous Were Fresh Modern Fun Were Intuitive Active Dynamic For example: We reveal text with our cursor graphic to suggest precision. Movements and transitions are timed to audio, showing our attention to detail. For example: We think about new and exciting ways to tell stories and keep content engaging. Animations are quick and fluid. Movements can incorporate a subtle bounce before settling in place to add energy. For example: Transitions reveal content through dynamic transitions that go beyond just a simple cut or fade. (though there is a place for these, too) We favor clever, simple animations over grandiose, complicated ones. 33 Our Brand | V 1.0 Comcast Spotlight