MUSIC When our audience watches a video, what they hear is half the experience. Music is key to our videos. Take the time to carefully consider the use of voice, music, and sound effects and the role that each element plays in telling your story. The genre will vary between projects; consider the chart at right for the qualities that we seek to have in the music used in our videos. Sentimental Ambient Smooth Groovy Melancholic Quirky Edgy Progressive Discordant Relentless Acoustic Upbeat Spacious Melodious Inspirational LIGHT HEAVY SLOW FAST